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Juice labeling and logo

The creation of the PRSSD juice logo was a captivating endeavor, driven by the ambition to craft a design that seamlessly bridges the gap between generations. With a clear vision of a clean and modern aesthetic that would appeal to a younger audience, I embarked on a design journey that would also evoke a sense of nostalgia and familiarity for older consumers. By integrating classic bottle shapes and simple design elements, I achieved a delicate balance that resonates with both the young and the young-at-heart. Infused with organic fruit imagery, the logo effortlessly communicates PRSSD's commitment to local freshness and the use of organic produce, further enhancing its appeal to health-conscious individuals seeking an invigorating taste experience.

Collaborating closely with the PRSSD team, I ensured that the logo perfectly encapsulated the brand's essence - a refreshing and rejuvenating experience that celebrates the abundance of nature's bounty. The vibrant color palette and sleek design instill a sense of modernity and vitality, while the nod to classic shapes evokes a feeling of trust and authenticity.

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